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Handbook of media management and economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138729292
- Collation
- xix, 476 pages ; 27 cm.
- Series Title
- Media management and economics
- Call Number
- 302.23068 ALB h
Strategic management in the media
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781473929500
- Collation
- xvii, 237 pages : illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 KEU s
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