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Leveraging mobile media: cross-media strategy and innovation policy for mobil…
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Feldmann, Valerie

Buku Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication karangan Valerie Feldmann mengeksplorasi pergeseran teknologi komunikasi seluler dan jaringan nirkabel generasi berikutnya sebagai saluran distribusi baru bagi industri media massa. Feldmann menganalisis fenomena media seluler melalui dua sudut pandang utama: Strategi Bersaing (Competit…

Edition
-
ISBN/ISSN
978-3-7908-1633-4
Collation
xii, 270 hlm. : il. ; 24 cm.
Series Title
Seri: Information Age Economy
Call Number
302.231 FEL l