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Handbook of Media and Communication Research : Qualitative and Quantitative M…
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organiza…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781138492929
- Collation
- xiii, 528p. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 302.230 72 HAN
Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing cont…
- Edition
- 2nd. Ed
- ISBN/ISSN
- 9781137528247
- Collation
- ix, 314 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 Han m
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