Publicity and media relations checklists : 59 proven checklists to save time,…

Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…

Handbook of Media and Communication Research : Qualitative and Quantitative M…

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organiza…

Research Handbook on Artificial Intelligence and Communication

Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…

Convergent journalism: an introduction

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particula…

Spreadable media: creating value and meaning in a networked culture

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…

Media and cultural studies: keyworks

Bringing together a range of core texts into one volume, this acclaimed anthology offers the definitive resource in culture, media, and communication.A fully revised new edition of the bestselling anthology in this dynamic and multidisciplinary fieldNew contributions include essays from Althusser through to Henry Jenkins, and a completely new section on Globalization and Social MovementsRetains…

Communication theories: origins, methods, and uses in the mass media

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurr…

Courting the media: contemporary perspectives on media and law

Edition

-

ISBN/ISSN

9781616687847

Collation

vi, 182 p. ; 24 cm.

Series Title

-

Call Number

347.012 SYK c

Media and communication research methods: an introduction to qualitative and …

Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text

Convergent media and privacy

With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption. The book displays considerable attention to institutional detail and comparative analy…