Marketing Management: A Strategic Decision-Making Approach

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Interne…

Marketing Management

Edition

15th ed

ISBN/ISSN

9781292092621

Collation

-

Series Title

-

Call Number

[MNJ-LIB-91]

Services Marketing People, Technology, Strategy

Edition

7th. Ed.

ISBN/ISSN

978-0-13-610721-7

Collation

-

Series Title

-

Call Number

[MNJ-LIB-84]