Marketing communications

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

Supply chain management : strategy, planning, and operation

Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.

Supply chain management: strategy, planning, and operation

Sunil Chopra, Peter Meindl.

Principles of supply chain management: a balanced approach

Edition

3rd ed.

ISBN/ISSN

9780538475464

Collation

xix, 572 p. : ill. ; 27 cm.

Series Title

-

Call Number

[TIN-LIB-60]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …