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Marketing 6.0: The Future is Immersive
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
- Edition
- -
- ISBN/ISSN
- 9781119835387
- Collation
- vii, 247 p.. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 685.8 KOT m
Marketing 5.0: Technology for Humanity
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
- Edition
- -
- ISBN/ISSN
- 9781119668572
- Collation
- xii, 206 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 GIA m
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