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Subject : "Marketing"

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Advertising, promotion, and other aspects of integrated marketing communications

Author(s) : Shimp, Terence A. -

Edition : 8th ed.

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Marketing Management: A Strategic Decision-Making Approach

Author(s) : Mullins, John W. - Walker, Orville C. -

Edition : 7th.ed

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

Author(s) : Merlin Stone - Bryan Foss - Alison Bond -

Edition :

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Public relations for marketing management

Author(s) : Frank William Jefkins -

Edition : 2nd.ed

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Social marketing: behavior change for social good

Author(s) : Lee, Nancy - Kotler, Philip -

Edition : 6th ed.

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Services marketing: people, technology, strategy

Author(s) : Lovelock, Christopher H., - Wirtz, Jochen, -

Edition : 9th.ed

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Strategy, implementation and practice

Author(s) : Chaffey, Dave, - Chadwick, Fiona, -

Edition : 8th.ed

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Digital marketing excellence: planning, optimizing and integrating online marketing

Author(s) : Chaffey, Dave, - Smith, P. R. (Paul Russell), -

Edition : 5th.ed

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Basic marketing: a marketing strategy planning approach

Author(s) : Perreault, William D. - McCarthy, E. Jerome (Edmund Jerome) - Cannon, Joseph P., -

Edition : 18th ed.

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Digital Marketing : Strategy, Implementation and Practice

Author(s) : Chaffey, Dave, - Ellis-Chadwick, Fiona, -

Edition : 7th.ed

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