Managerial decision modeling with spreadsheets

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel.

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Industrial engineering, management science and applications 2015

This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners…

Proceedings of 2013 4th International Asia Conference on Industrial Engineeri…

The purpose of the 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI 2013) is to bring together researchers, engineers and practitioners interested in the application of informatics to usher in new advances in the industrial engineering and management fields.

Systems approaches to management

Michael C. Jackson.

Tools for thinking: modelling in management science

Edition

2nd ed.

ISBN/ISSN

0470847956

Collation

x, 319 p. : ill. ; 23 cm.

Series Title

-

Call Number

[TIN-LIB-29]