Includes bibliographical references and index, Bridging the chasm -- pt. 1. Challenge: new people, new markets -- Dreaming economic revolution -- How managerial capitalism made new people -- The new society of individuals -- The individual as history's shock absorber -- The individuation of consumption -- pt. 2. Crisis: old organizations meet new people -- The transaction crisis -- Organization…
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
"Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated notion in today's marketplace?" "Fred Reichheld, author of the bestselling book The Loyalty Effect, argues that loyalty is still the fuel that drives financial success - even, and perhaps especially, i…
Talent Wins Ram Charan, Dominic Barton, Dennis Carey Informazioni sul libro Commenti 0 0 / 5.0 La versione cartacea Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical HR talent-planning processes (which are too expensive and take too long to implement) are designed for…
How do you get to what's real? Your organization's culture is the key to its success. Strategic planning is essential. People's competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intell…
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
This book provides a comprehensive guide to the theory and practice of crisis management communications through a practical, casebook approach. The third edition offers an in-depth understanding of how organizations—including corporations, government agencies, and individuals—anticipate, manage, and recover their reputations from various unforeseen crises. Kathleen Fearn-Banks combines t…
This timely textbook presents a comprehensive guide to the core topics in computing and information security and assurance realms, going beyond the security of networks to the ubiquitous mobile communications and online social networks that have become part of daily life. In the context of growing human dependence on a digital ecosystem, this book stresses the importance of security awareness -…
PART 1: INTRODUCTION TO MANAGEMENT 1. Managers and You in the Workplace 2. Making Decisions PART 2: BASICS OF MANAGING IN TODAY'S WORKPLACE 3. Influence of the External Environment and the Organization's Culture 4. Managing in a Global Environment 5. Managing Diversity 6. Managing Social Responsibility and Ethics 7. Managing Change and Disruptive Innovation PART 3: PLANNING 8. Foundations of Pl…