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Marketing Management, 17th Global Edition
Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…
- Edition
- 17th ed.
- ISBN/ISSN
- 9781292462714
- Collation
- 551 pages : illustrations (chiefly colour)
- Series Title
- -
- Call Number
- 658.8 Kot m
Armstrong's Handbook of Human Resource Management Practice: A Guide to the Th…
Armstrong''s Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It al…
- Edition
- 16th Ed.
- ISBN/ISSN
- 9781398606630
- Collation
- xxxvii, 720 hlm. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 658.3 ARM a
The new HR analytics: predicting the economic value of your company's human c…
In his landmark book, "The ROI of Human Capital", Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line. "The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz's proprietary analytic model, readers learn how to measure and evalua…
- Edition
- -
- ISBN/ISSN
- 9780814416433
- Collation
- xxv, 342 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.3 FIT n
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
- Edition
- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
- Edition
- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
The support economy : why corporations are failing individuals and the next e…
Includes bibliographical references and index, Bridging the chasm -- pt. 1. Challenge: new people, new markets -- Dreaming economic revolution -- How managerial capitalism made new people -- The new society of individuals -- The individual as history's shock absorber -- The individuation of consumption -- pt. 2. Crisis: old organizations meet new people -- The transaction crisis -- Organization…
- Edition
- -
- ISBN/ISSN
- 9780142003886
- Collation
- xvii, 458 pages ; 25 cm
- Series Title
- -
- Call Number
- 174.4 ZUB t
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
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