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Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
- Edition
- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
- Edition
- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
Research Handbook on Artificial Intelligence and Communication
Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…
- Edition
- -
- ISBN/ISSN
- 978 1 80392 030 6
- Collation
- Online
- Series Title
- -
- Call Number
- 006.3 NAH r
Kecerdasan Buatan dan Evolusi Kehumasan : Studi Global, Etika, dan Implementasi
Perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah merevolusi banyak bidang kehidupan manusia, termasuk dunia kehumasan (public relations). Transformasi ini tidak sekadar menghadirkan perangkat baru, melainkan juga mengubah paradigma, strategi, dan nilai-nilai dasar dalam praktik komunikasi. AI bukan lagi wacana masa depan—ia telah hadir dan menjadi bagian dari keseha…
- Edition
- -
- ISBN/ISSN
- 9786342203897
- Collation
- iv, 143 hlm, ; 23 cm
- Series Title
- -
- Call Number
- 659.2 HID k
Business Intelligence
Business Intelligence adalah buku yang mengupas tuntas konsep dan praktik Business Intelligence (BI), memberikan panduan praktis bagi pembaca yang ingin memanfaatkan data sebagai aset berharga dalam pengambilan keputusan bisnis yang lebih cerdas dan terinformasi. Dengan bahasa yang mudah dipahami dan pendekatan berbasis studi kasus, buku ini membahas berbagai teknik analisis data, pemrograman, …
- Edition
- -
- ISBN/ISSN
- 9786347269003
- Collation
- x, 225 hal ; 15 x23 cm
- Series Title
- -
- Call Number
- 658.4038 NIN b
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