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Winning reputations: how to be your own spin doctor
Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
- Edition
- -
- ISBN/ISSN
- 0333963652
- Collation
- xiii, 194 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-240]
Business ethics: a stakeholders and issues management approach
thical decisions can be complicated, but ethics class doesn't have to be! BUSINESS ETHICS: STAKEHOLDER AND ISSUES MANAGEMENT APPROACH, Fifth Edition, helps students "get involved and be prepared, because ethics is everybody's business." This easy-to-follow guide addresses business ethics in a way you can understand. By using interesting, current, real-world examples and focusing on stakeholders…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780324589733
- Collation
- xxxvi, 510 p. : ill., map ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-145]
Risk issues and crisis management in public relations: a casebook of best pra…
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corp…
- Edition
- 4th ed.
- ISBN/ISSN
- 9780749451073
- Collation
- xvii, 245 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- [KOM-LIB-137]
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