Managerial decision modeling with spreadsheets

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel.

Internal communications : a specially commissioned report

Edition

-

ISBN/ISSN

9781854181497

Collation

1 online resource (86 pages)

Series Title

-

Call Number

658.45 FAR i

Business essentials

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.

Management Control Systems

Edition

12th ed

ISBN/ISSN

0070635838

Collation

-

Series Title

-

Call Number

658.15 ANT m

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Strategic management and competitive advantage : concepts and cases

This text strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. For courses in strategy and strategic management. Core strategic management concepts without the excess.

Ideas in marketing : finding the new and polishing the old : proceedings of t…

Edition

-

ISBN/ISSN

9783319109510

Collation

1 online resource (lxv, 842 pages).

Series Title

-

Call Number

PRO-037

Proceedings of 20th International Conference on Industrial Engineering and En…

The International Conference on Industrial Engineering and Engineering Management is sponsored by the Chinese Industrial Engineering Institution, CMES, which is the only national-level academic society for Industrial Engineering. The conference is held annually as the major event in this arena. Being the largest and the most authoritative international academic conference held in China, it prov…

Proceedings of 20th International Conference on Industrial Engineering and En…

The International Conference on Industrial Engineering and Engineering Management is sponsored by the Chinese Industrial Engineering Institution, CMES, which is the only national-level academic society for Industrial Engineering. The conference is held annually as the major event in this arena. Being the largest and the most authoritative international academic conference held in China, it prov…