An eye-opening exploration of the psychology of eating in today’s unprecedented North American pantry of abundance, access, and excess. In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic stu…
Stanford University linguist and MacArthur Fellow Dan Jurafsky dives into the hidden history of food. Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanf…
Presents an analysis of the key drivers of consumer food choices. This book examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. It discusses public health and methods to change consumers' preferences for unhealthy foods