Global marketing: foreign entry, local marketing, & global management

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a forei…

The global market: developing a strategy to manage across borders

Edition

1st ed.

ISBN/ISSN

0787968579

Collation

viii, 424 p. : ill. ; 24 cm.

Series Title

The Jossey-Bass business & management series

Call Number

[POL-LIB-180]

The mirage of global markets: how globalizing companies can succeed as market…

Edition

-

ISBN/ISSN

013047066X

Collation

xxi, 229 p. : ill. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-149]