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Global marketing: foreign entry, local marketing, & global management
Author(s)
: Johansson, Johny K. -
Edition
: 5th ed.
Record Detail
The global market: developing a strategy to manage across borders
Author(s)
: Quelch, John A. - Deshpande, Rohit. -
Edition
: 1st ed.
Record Detail
The mirage of global markets: how globalizing companies can succeed as markets localize
Author(s)
: Arnold, David. -
Edition
:
Record Detail
