Services marketing: people, technology, strategy

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on…

Supply chain management : strategy, planning, and operation

Edition

6th.ed

ISBN/ISSN

9780133800203

Collation

xii, 516 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.7 CHO s

Services marketing: integrating customer focus across the firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…

Services marketing: people, technology, strategy

Edition

8th ed

ISBN/ISSN

9781944659011

Collation

pages cm

Series Title

-

Call Number

[MNJ-LIB-116]

Services Marketing People, Technology, Strategy

Edition

7th. Ed.

ISBN/ISSN

978-0-13-610721-7

Collation

-

Series Title

-

Call Number

[MNJ-LIB-84]

Supply chain management: strategy, planning, and operation

Sunil Chopra, Peter Meindl.

Services marketing: managing the service value chain

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also use…

Open services innovation: rethinking your business to grow and compete in a n…

Henry Chesbrough.