Globalization, Culture, and Branding: How to Leverage Cultural Equity for Bui…

With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…

The authoritarian dynamic

Edition

-

ISBN/ISSN

9780521827430

Collation

xx, 370 p. : ill. ; 23 cm.

Series Title

Cambridge studies in public opinion and political psychology

Call Number

[POL-LIB-487]

The network society: a cross-cultural perspective

Manuel Castells - one of the world's pre-eminent social scientists - has drawn together a stellar group of contributors to explore the patterns and dynamics of the network society in its cultural and institutional diversity. The book analyzes the technological, cultural and institutional transformation of societies around the world in terms of the critical role of electronic communication netwo…

GAYA HIDUP DAN BUDAYA KONSUMEN ANAK MUDA PENGGEMAR BATU AKIK

Demam batu akik saat ini melanda berbagai lapisan masyarakat, termasuk kalangan anak muda. Bertujuan memahami dan mengaji tren serta budaya konsumsi batu akik yang menjadi bagian dari gaya hidup anak muda, penelitian ini mengungkap berbagai latar belakang yang mendorong anak muda menggemari batu akik, serta makna-makna representatif dan komunikatif terkait fenomena tersebut. Metode yang digunak…

Planning twentieth century capital cities

Sets out to explore what makes capital cities different from other cities, why their planning is unique, and why there is such variety from one city to another. This book is intended for those with an interest in urban planning and design, architectural, planning and urban history, urban geography, or capital cities and why they are what they are