Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: subject="Communication in mark...
cover
Marketing communications : a European perspective
Comment Share
Patrick de PelsmackerMaggie GeuensJoeri van den Bergh

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex

Edition
5th ed
ISBN/ISSN
0273773224
Collation
xxi, 615 pages : illustrations ; 27 cm.
Series Title
-
Call Number
[KOM-LIB-163]