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Handbook of Media and Communication Research : Qualitative and Quantitative M…
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organiza…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781138492929
- Collation
- xiii, 528p. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 302.230 72 HAN
Integrated Advertising, Promotion, and Marketing Communications, 9th Ed. Glob…
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 1 online resource (471 pages)
- Series Title
- -
- Call Number
- 659.1 CLO i
Research Handbook on Artificial Intelligence and Communication
Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…
- Edition
- -
- ISBN/ISSN
- 978 1 80392 030 6
- Collation
- Online
- Series Title
- -
- Call Number
- 006.3 NAH r
Digital Communication : Communication, Multimedia, Security
The authors give a detailed summary about the fundamentals and the historical background of digital communication. This includes an overview of the encoding principles and algorithms of textual information, audio information, as well as images, graphics, and video in the Internet. Furthermore the fundamentals of computer networking, digital security and cryptography are covered. Thus, the book …
- Edition
- -
- ISBN/ISSN
- 9783642543319
- Collation
- x, 400 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 384.3 MEI d
Crisis communications : A casebook approach
This book provides a comprehensive guide to the theory and practice of crisis management communications through a practical, casebook approach. The third edition offers an in-depth understanding of how organizations—including corporations, government agencies, and individuals—anticipate, manage, and recover their reputations from various unforeseen crises. Kathleen Fearn-Banks combines t…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780805857733
- Collation
- xiv, 342 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 FEA c
Guide to Computer Network Security
This timely textbook presents a comprehensive guide to the core topics in computing and information security and assurance realms, going beyond the security of networks to the ubiquitous mobile communications and online social networks that have become part of daily life. In the context of growing human dependence on a digital ecosystem, this book stresses the importance of security awareness -…
- Edition
- 4th ed. 2017.
- ISBN/ISSN
- 9783031475498
- Collation
- 1 online resource (XXIV, 569 pages 111 illustratio
- Series Title
- -
- Call Number
- 005.8 KIZ g
Qualitative communication research methods
This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and questions, through writing a final report. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing …
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781412974721
- Collation
- xvi, 377 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.2072 LIN q
Secrets of Power Negotiating, 15th Anniversary Edition: Inside Secrets from a…
Roger Dawson's Secrets of Power Negotiating has changed the way American business thinks about negotiating. Thinking "win-win"--looking for that magical third solution in which everyone wins but nobody loses--can be a naive and ultimately unsuccessful approach in today's tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still co…
- Edition
- 15th anniversary ed.
- ISBN/ISSN
- 9781601631398
- Collation
- 352 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 DAW s
Negotiation Techniques (That Really Work!)
Sales is all about negotiation. And every day, salespeople leave money on the table. They just don't have the skills to get what they want. Now Stephan Schiffman, drawing on years of experience, shows you how to nail the sale, hit quotas, and boost the bottom line. Schiffman-style negotiation is all about getting the best deal. And he outlines specific techniques to get there. Things can be to…
- Edition
- -
- ISBN/ISSN
- 9781598698275
- Collation
- x, 147 hal. ; 23 cm
- Series Title
- -
- Call Number
- 658.4 SCH n
The Digitalization of Public Diplomacy
This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as …
- Edition
- 1st ed. 2019.
- ISBN/ISSN
- 9783030044053
- Collation
- 1 online resource (XVI, 356 pages 38 illustrations
- Series Title
- Palgrave Macmillan series in global public diplomacy
- Call Number
- 327.2 MAN d
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