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Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
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- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
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- Call Number
- 659.2 DOW c
PERAN BLOG www.kaoskakibau.com TERHADAP CITRA PERUSAHAAN S.M. ENTERTAINMENT D…
Penelitian ini dibuat untuk menganalisis bagaimana peran blog www.kaoskakibau.com terhadap citra perusahaan S.M. Entertainment di mata pembaca blog. S.M. Entertainment adalah sebuah perusahaan yang bergerak di industri hiburan dan berbasis di Seoul, Korea Selatan dan telah mengorbitkan banyak artis K-Pop yang terkenal di dunia. Blog kaoskakibau.com adalah blog Indonesia yang banyak membahas art…
- Edition
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- ISBN/ISSN
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- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/15/081
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