PART I. BACKGROUND FOR INTERNATIONAL BUSINESS 1. Globalization and International Business PART II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Business 5. Globalization and Society PART III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT 6. International Trade and F…
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and r…
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.