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Found 2 from your keywords: subject="Brand name products."
cover
Developing brands with qualitative market research
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Jon ChandlerMike Owen

This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.

Edition
-
ISBN/ISSN
9781412903967
Collation
1 online resource (xvi, 140 pages).
Series Title
Qualitative market research, 5.
Call Number
658.827 CHA d
cover
Managing corporate brands : a new approach to corporate communication
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Marcos O Ormeno

Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…

Edition
-
ISBN/ISSN
9783835007819
Collation
1 online resource (XXIII, 322 pages) : illustratio
Series Title
Gabler Edition Wissenschaft.
Call Number
[KOM-LIB-236]