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Subject : "Brand"

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The new strategic brand management: advanced insights and strategic thinking

Author(s) : Kapferer, Jean-Noël. -

Edition : 5th ed.

Strategic brand management

Author(s) : Chernev, Alexander, -

Edition : 2nd ed

Developing brands with qualitative market research

Author(s) : Jon Chandler - Mike Owen -

Edition :

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Author(s) : Carlos J. Torelli -

Edition :

Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Author(s) : Hatch, Mary Jo. - Schultz, Majken. -

Edition : 1st ed.

Balanced brand: how to balance the stakeholder forces that can make or break your business

Author(s) : Foley, John - Kendrick, Julie. -

Edition : 1st ed.

Building Strong Brands

Author(s) : David A. Aaker -

Edition :

The global brand: how to create and develop lasting brand value in the world market

Author(s) : Hollis, Nigel. -

Edition : 1st ed.

Managing corporate brands : a new approach to corporate communication

Author(s) : Marcos O Ormeno -

Edition :

Creating value: the theory and practice of marketing semiotics research

Author(s) : Oswald, Laura -

Edition : First edition.

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