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Publicity and media relations checklists : 59 proven checklists to save time,…
Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…
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- -
- ISBN/ISSN
- 9780844232188
- Collation
- ix, 190 pages ; 28 cm
- Series Title
- -
- Call Number
- 659.2 YAL p
Public Relations Writing: Form & Style
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and b…
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- -
- ISBN/ISSN
- 0495095664
- Collation
- xx, 361 hlm. : il. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 NEW p
Effective writing skills for public relations
This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential edi…
- Edition
- 4th ed
- ISBN/ISSN
- 9780749454456
- Collation
- 1 online resource (xvi, 270 pages) : illustrations
- Series Title
- -
- Call Number
- 808.066659 FOST e
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
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- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
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- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
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- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
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- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
Brink's modern internal auditing: a common body of knowledge
Since the passage of Sarbanes-Oxley, internal auditing has seen resurgence. Today's internal auditor is responsible for creating higher standards of professional conduct and for greater protection against inefficiency, misconduct, illegal activity, and fraud. In addition, the internal auditor is as much responsible as senior management in ensuring that the corporation is productive and is achie…
- Edition
- 8th ed
- ISBN/ISSN
- 9781119016984
- Collation
- xxii, 810 pages : illustrations ; 26 cm.
- Series Title
- Wiley corporate F&A
- Call Number
- [AKT-LIB-47]
The support economy : why corporations are failing individuals and the next e…
Includes bibliographical references and index, Bridging the chasm -- pt. 1. Challenge: new people, new markets -- Dreaming economic revolution -- How managerial capitalism made new people -- The new society of individuals -- The individual as history's shock absorber -- The individuation of consumption -- pt. 2. Crisis: old organizations meet new people -- The transaction crisis -- Organization…
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- -
- ISBN/ISSN
- 9780142003886
- Collation
- xvii, 458 pages ; 25 cm
- Series Title
- -
- Call Number
- 174.4 ZUB t
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