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Entrepreneurship in Technology for ASEAN
This edited book focuses on growth and entrepreneurial development in rapidly developing countries in Asia-Pacific region. The book synthesizes the scholarly papers and ideas presented at the 3rd International Conference on Managing the Asian Century, Kuala Lumpur, Malaysia in 2015. It accounts for that fact that entrepreneurs of today are focusing more on technology and that this is happening …
- Edition
- View all formats and editions
- ISBN/ISSN
- 9789811022807
- Collation
- 1 online resource (VIII, 173 pages 34 illustration
- Series Title
- -
- Call Number
- 658.11 Man e
Aaker on branding: 20 principles that drive success
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are a…
- Edition
- -
- ISBN/ISSN
- 9781614488323
- Collation
- 1 online resource (204 pages) : illustrations
- Series Title
- -
- Call Number
- 658.8 AAK a
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