Managerial decision modeling with spreadsheets

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel.

Internal communications : a specially commissioned report

Edition

-

ISBN/ISSN

9781854181497

Collation

1 online resource (86 pages)

Series Title

-

Call Number

658.45 FAR i

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Ideas in marketing : finding the new and polishing the old : proceedings of t…

Edition

-

ISBN/ISSN

9783319109510

Collation

1 online resource (lxv, 842 pages).

Series Title

-

Call Number

PRO-037