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The human brand: how we relate to people, products, and companies
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…
- Edition
- First edition.
- ISBN/ISSN
- 9781118611319
- Collation
- xii, 196 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- [KOM-LIB-241]
Social media and public relations: fake friends and powerful publics
Public Relations Marketing Sales Business Money Social Media Internet Computers Technology for Communication Words Language Grammar Reference Studies Sciences Politics Finance Accounting Banking Development Ethics Law Economics Entrepreneurship Human Resources International Investments Securities Management Real Estate New Used Rental Textbooks Specialty Boutique Computer Science Algorithms Art…
- Edition
- 1 Edition.
- ISBN/ISSN
- 9780415856263
- Collation
- 224 pages ; 24 cm.
- Series Title
- Routledge new directions in public relations & communication research
- Call Number
- [KOM-LIB-194]
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