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Found 4 from your keywords: subject="Artificial intelligen...
cover
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
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Wheeler, Alina,

Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…

Edition
5th. Ed.
ISBN/ISSN
9781118980828
Collation
xx, 335 p. : il. ; 23 cm.
Series Title
-
Call Number
658.800 285 63 WHE d
cover
Artificial Intelligence for Marketing: Practical Applications
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Jim Sterne

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…

Edition
-
ISBN/ISSN
9781119406372
Collation
xx, 335 p. ; 23 cm.
Series Title
-
Call Number
658.800 285 63 JIM a
cover
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
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Paul RoetzerMike Kaput

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…

Edition
-
ISBN/ISSN
9781637740804
Collation
xx, 260 hlm. : il. ; 23 cm.
Series Title
-
Call Number
658.800 285 63 MIK m
cover
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
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Jim LecinskiRajkumar Venkatesan

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …

Edition
-
ISBN/ISSN
9781503628045
Collation
xx, 252 p. : il. ; 24 cm.
Series Title
-
Call Number
658.800 285 63 RAJ a