Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…
AI Ethics Mark Coeckelbergh Informazioni sul libro Commenti 0 / 5.0 La versione cartacea Tags Based on spectacular breakthroughs, a lot of hype surrounds AI. And AI is already used in a wide range of knowledge domains and human practices. The first has given rise to wild speculations about the technological future and interesting philosophical discussions about what it means to be hum…
What jobs should be automated? How should our legal systems handle autonomous systems? How likely is the emergence of suprahuman intelligence? A.I. is the future of science, technology, and business--and there is no person better qualified or situated to explore that future than Max Tegmark. What has A.I. brought us? Where will it lead us? The story of A.I. is the story of intelligence--of life…
The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains. If machine brains one day come to surpass human brains in general intelligence, then this new superintelligence could become very powerful. As the fate …
The long-anticipated revision of "Artificial intelligence: a modern approach" explores the full breadth and depth of the field of artificial intelligence (AI). The 4th edition brings readers up to date on the latest technologies, presents concepts in a more unified manner, and offers new or expanded coverage of machine learning, deep learning, transfer learning, multi agent systems, robotics, n…