For nearly a century, one name has been trusted above all others when it comes to proper decorum: Emily Post. In this completely updated 18th Edition of the classic Emily Post’s Etiquette, the mantle is picked up by the great-great-grandchildren of the First Lady of Etiquette, who tackle the latest issues and demands of the twenty-first century—from texting and tweeting to iPhones, Facebook…
Covering the latest legal updates and rulings, the second edition of Digital Media Law presents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media lawIllustrates how digitization and globalization are constantly shifting the legal landscapeUtilizes current and relevant examples to illustrate key conceptsRevised section on legal re…
Media Law and Ethics offers a comprehensive overview of mass media law and ethics. Updated and re-titled to reflect the expansion of its topical coverage beyond mass communication, this third edition provides a timely and useful examination of the basic legal and ethical media concepts, paying special attention to key cases, such as recent developments on Internet legislation, precedent-setting…
Identifies the essential elements of journalism and its role in our society.
Now in its third edition this leading introduction to ethnography has been thoroughly updated and substantially rewritten. It offers a systematic introduction to ethnographic principles and practice. New material covers the use of visual and virtual research methods, hypermedia software and the issue of ethical regulation. There is also a new prologue and epilogue. The authors argue that ethnog…
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emph…
Jerry J. Weygandt, PhD, CPA, University of Wisconsin--Madison, Madison, Wisconsin, Paul D. Kimmel, PhD, CPA, University of Wisconsin--Milwaukee, Milwaukee, Wisconsin, Donald E. Kieso, PhD, CPA, Northern Illinois University, Dekalb, Illinois.
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …
Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
A practical introduction to understanding the Financial Management of companies in today’s rapidly changing business world. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and as a reference for practitioners.