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Fundamentals of corporate finance
Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern…
- Edition
- 12th.ed
- ISBN/ISSN
- 9781259918957
- Collation
- xlvi, 912 pages : illustrations ; 26 cm.
- Series Title
- The McGraw-Hill Education series in finance, insurance, and real estate
- Call Number
- 658.15 ROS f
The best of The digital photography book series parts 1-5: the step-by-step s…
In 'The Digital Photography Book, ' Parts 1-5, Scott Kelby teaches digital photographers how to take professional-quality shots using the same tricks today's top digital pros use. In this 'Best of' edition of The Digital Photography Book, Scott combs through all five titles for the gems, adding new images, new advice, and new tips in this curated and hand-picked edition. You'll find everything …
- Edition
- -
- ISBN/ISSN
- 9780134385129
- Collation
- xv, 268 pages : color illustrations ; 23 cm
- Series Title
- Kelby one
- Call Number
- 771 KEL b
Adobe Premiere Pro CS6: the official training workbook from Adobe Systems
Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CS6 choose Adobe Premiere Pro CS6 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 19 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro CS6. Readers learn to take a project from beginning to end where they’l…
- Edition
- -
- ISBN/ISSN
- 9780321822475
- Collation
- viii, 469 p. : col. ill. ; 24 cm. + 1 DVD-ROM (4 3
- Series Title
- Classroom in a book
- Call Number
- 777.55 ADO a
PR 2.0: new media, new tools, new audiences
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
- Edition
- -
- ISBN/ISSN
- 9780321510075
- Collation
- xx, 284 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BRE p
Human communication: the basic course
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Introduction to Communication A comprehensive overview of the theory, research, and skills of communication Human Communication: The Basic Course provides an in-depth look at the fundamental concepts and principles of human co…
- Edition
- 14th ed
- ISBN/ISSN
- 9780134409405
- Collation
- xx, 476 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 302.2 DEV h
Driving digital strategy: a guide to reimagining your business
Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its bu…
- Edition
- -
- ISBN/ISSN
- 9781633692688
- Collation
- viii, 267 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.401 2 GUP d
The digital transformation playbook: rethink your business for the digital age
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia …
- Edition
- -
- ISBN/ISSN
- 9780231175449
- Collation
- xi, 278 pages : 24 cm
- Series Title
- -
- Call Number
- 658.406 2 ROG d
Communication mosaics: an introduction to the field of communication
Written by leading scholar Julia Wood, Communication Mosaics : An Introduction to the Field of Communication, 8th Edition, draws from the latest research and practices to equip students with a foundational survey while helping them build effective skills. Retaining the author's signature first-person narrative style and holistic approach, the text explains the basic processes central to all com…
- Edition
- 8th ed.
- ISBN/ISSN
- 9781305403581
- Collation
- xxvi, 358 pages : color illustrations ; 26 cm
- Series Title
- -
- Call Number
- 302.2 WOO c
Strategic management and competitive advantage: concepts and cases
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
- Edition
- 6th ed.
- ISBN/ISSN
- 9780134741147
- Collation
- xxi, 368 pages : color illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.401 2 BAR s
Consumer behavior: buying, having, and being
For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we…
- Edition
- 13th.ed
- ISBN/ISSN
- 9780135225691
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.834 2 SOL c
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