Understanding audiences: theory and method

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically …

New media: a critical introduction

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors int…

Mass media : coverage, objectivity, and changes

Edition

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ISBN/ISSN

978-1-62100-142-3

Collation

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Series Title

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Call Number

[KOM-LIB-63]

Critical Theories of Mass Media: Then and Now

Edition

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ISBN/ISSN

9780335218110

Collation

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Series Title

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Call Number

[KOM-LIB-62]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …

A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.