Digital marketing strategy: an integrated approach to online marketing

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.

Public Opinion in War and Peace

Edition

-

ISBN/ISSN

9780674420885

Collation

xi, 302 pages 22 cm

Series Title

-

Call Number

303.38 LOW p

Vector mechanics for engineers

A first course in mechanics should develop a student's ability to analyze and solve problems using well-understood basic principles applied in a simple, logical manner. The emphasis of the 11th edition of Vector Mechanics continues this tradition and focuses on the correct understanding of the principles of mechanics and on their application to the solving of engineering problems. New to this e…

Engineering mechanics : statics

For introductory statics courses found in mechanical engineering, civil engineering, aeronautical engineering, and engineering mechanics departments. Better enables students to learn challenging material through effective, efficient examples and explanations.

Planning and Urban Change

Presents an account of British urban planning. This title demonstrates how urban planning can be understood through three categories: ideas - urban planning history as the development of theoretical approaches; policies - urban planning history as a political process; and, impacts - urban planning history as the divergence of expectation

Urban planning theory since 1945

Edition

-

ISBN/ISSN

0761960945

Collation

viii, 184 p. : ill., plans ; 24 cm.

Series Title

-

Call Number

[TLK-LIB-59]

Urban forms : death and life of the urban block

Argues that modern urbanism has upset the morphology of cities, abolished their streets and isolated their buildings. In tracing the stages of this transformation, this book presents the view that the urban tissue, the intermediate scale between the architecture of buildings and the diagrammatic layouts of town planning, is the essential framework for everyday life. Only by investigating the ur…

Land-use modelling in planning practice

This book provides an overview of recent developments and applications of the Land Use Scanner model. Internationally recognized as among the best of its kind, this versatile model can be applied at a national level for trend extrapolation, scenario studies and optimization, yet can also be employed in a smaller-scale regional context. Alongside these practical examples from the Netherlands, re…

Planning and socioeconomic applications

Examines how spatial clustering concepts, spatial models, and related visualization techniques (GIS) can be applied to the case of economic development in rural environments. This book discusses methodological issues including data and analysis issues.

Urbanism in the age of climate change

Cities are green” is becoming a common refrain. But Calthorpe argues that a more comprehensive understanding of urbanism at the regional scale provides a better platform to address climate change. In this groundbreaking new work, he shows how such regionally scaled urbanism can be combined with green technology to achieve not only needed reductions in carbon emissions but other critical eco…