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Interpreting China's economy
This book is unique in covering all important topics of the Chinese economy in depth but written in a language understandable to the layman and yet challenging to the expert. Beginning with entrepreneurship that propels the dynamic economic changes in China today, the book is organized into four broad parts to discuss China's economic development, to analyze significant economic issues, to reco…
- Edition
- -
- ISBN/ISSN
- 9789814317948
- Collation
- viii, 288 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 330.951 06 CHO i
An introduction to political communication
An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of politica…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780415307079
- Collation
- xx, 250 p. : ill. ; 23 cm.
- Series Title
- Communication and society (Routledge (Firm))
- Call Number
- 324.73 NCN a
DSLR cinema: crafting the film look with video
Video-capable DSLR cameras give filmmakers a quality previously impossible without high-end cinema cameras. Exploring the cinematic quality and features offered by hybrid DSLRs, this book empowers the filmmaker to craft visually stunning images inexpensively. Learn to think more like a cinematographer than a videographer, whether shooting for a feature, short fiction, documentary, video journal…
- Edition
- -
- ISBN/ISSN
- 9780240815510
- Collation
- xxxii, 286 p. : col. ill. ; 24 cm.
- Series Title
- -
- Call Number
- 777 LAN d
Film art: an introduction
Film is an art form with a language and an aesthetic all its own. Taking a skills-centered approach supported by examples from many periods and countries, the Film Art helps students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students' appreciation for how creative choices by filmmakers affect what viewers exp…
- Edition
- 12th ed
- ISBN/ISSN
- 9781260056082
- Collation
- xvii, 494 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- 791.430 1 BOR f
The new rules of marketing & PR: how to use content marketing, podcasting, so…
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119651604
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.872 SCO n
Customer relationship management : how to turn a good business into a great one!
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.
- Edition
- -
- ISBN/ISSN
- 9781854181145
- Collation
- 230 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.812 ROB c
Customer relationship management: concepts and technologies
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…
- Edition
- 4th ed
- ISBN/ISSN
- 9781138498259
- Collation
- xxiii, 444 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.812 BUT c
Introduction to mass communication: media literacy and culture
Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process
- Edition
- 9th ed
- ISBN/ISSN
- 9781259924972
- Collation
- pages cm
- Series Title
- -
- Call Number
- 302.23 BAR i
The handbook of communication ethics
A comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice. --from publisher description Foreword / Robert T. Craig -- Preface -- Author biographies -- Encountering communication ethi…
- Edition
- -
- ISBN/ISSN
- 9780415994644
- Collation
- xix, 530 p. : ill. ; 27 cm.
- Series Title
- International Communication Association (ICA) Handbook
- Call Number
- [KOM-LIB-100]
Food chemistry
This timely Third Edition of Fennema's standard text offers up-to-the-minute coverage of the chemical properties of major and minor food constituents, dairy products, and food tissues of plant and animal origin in a logically organized, step-by-step presentation ranging from simple to more complex systems.
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780824793463
- Collation
- xii, 1069 p. : ill. ; 26 cm.
- Series Title
- Food science and technology (Marcel Dekker, Inc.) ; v. 76
- Call Number
- [ITP-LIB-118]
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