A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Communication Research Strategies and Sources

Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, andrnthe latest research technology tools. In addition, this communication research text places special emphasis on using li…

Gendered Transformations Theory and Practices on Gender and Media

Comprising the most current scholarship from leading experts in the fields of gender and media studies, Gendered Transformationsoffers readers a new foundation from which to reexamine traditional perspectives on gender. Organized into sections concerning representational politics,rnembodied performance, and social constructions of reality, these essays explore a wide variety of concerns from a …

Qualitative Research Methods in Public Relations and Marketing Communications

The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…

Qualitative Research in Journalism Taking It to the Streets

Edition

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ISBN/ISSN

0-8058-4398-1

Collation

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Series Title

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Call Number

[KOM-LIB-07]

Writing scientific research articles: strategy and steps

"Margaret Cargill's background as a linguist and research communications educator and Patrick O'Connor's experience as both research scientist and educator synergize to improve both the science and art of scientific writing. If the authors' goal is to give scientists the tools to write and publish compelling, well documented, clear narratives that convey their work honestly and in proper contex…