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The global corporate brand book
The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations …
- Edition
- -
- ISBN/ISSN
- 9781403996633
- Collation
- xvii, 230 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.827 MOR g
Taking brand initiative: how companies can align strategy, culture, and ident…
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch …
- Edition
- 1st ed.
- ISBN/ISSN
- 9780787998301
- Collation
- xix, 266 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.827 HAT t
Balanced brand: how to balance the stakeholder forces that can make or break …
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, sha…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780787983093
- Collation
- xv, 187 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 FOL b
Primer of public relations research
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-ste…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781462522705
- Collation
- xii, 404 pages ; 25 cm
- Series Title
- -
- Call Number
- 659.207 2 STA p
A Professional and Practitioner's Guide to Public Relations Research, Measure…
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations rese…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781606499856
- Collation
- 1 online resource (286 pages)
- Series Title
- -
- Call Number
- 659.2 DAV p
Doing news framing analysis: empirical and theoretical perspectives
Doing News Framing Analysis provides an interpretive guide to news frames – what they are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Chapters feature framing analysts reflecting on their own empirical work in research, classroom, and public settings to address specific aspects of framing analysis. …
- Edition
- -
- ISBN/ISSN
- 9780415992367
- Collation
- xiv, 376 p. : ill. ; 23 cm.
- Series Title
- LEA's communication series
- Call Number
- 302.23 D'A d
Cutlip and Center's effective public relations
his is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.
- Edition
- 11th ed.
- ISBN/ISSN
- 9780132669153
- Collation
- xxi, 431 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 ROO c
Megacities: urban form, governance, and sustainability
For the first time in human history, more than half the world’s population is urban. A fundamental aspect of this transformation has been the emergence of giant cities, or megacities, that present major new challenges. This book examines how issues of megacity development, urban form, sustainability, and unsustainability are conceived, how governance processes are influenced by these ideas, a…
- Edition
- -
- ISBN/ISSN
- 9784431992677
- Collation
- xiii, 418 p. : ill., maps ; 25 cm.
- Series Title
- -
- Call Number
- 710 SOR u
Urban politics: critical approaches
This critical, thought provoking discussion of contemporary urban politics places key issues in a geographical context. The text provides a thorough theoretical grounding with an extensive thematic overview. This unique approach links classical, institutional urban politics with a broader set of urban politics and practices. With case study material integrated throughout, and consideration give…
- Edition
- -
- ISBN/ISSN
- 9780857023971
- Collation
- xiv, 235 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 320.85 DAV u
Leadership in organizations, global edition
This text provides a comprehensive survey of the major theories and research on leadership and managerial effectiveness in formal organizations with practical suggestions for improving leadership skills.
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292314426
- Collation
- 1 v. (556 p.) : illustrations, couv. illustrations
- Series Title
- -
- Call Number
- 658.409 2 YUK l
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