Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores how this is changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effecti…
For the introductory or undergraduate information systems course required of all business majors across a variety of schools, colleges, and universities. This text is focused on What business students need to know about MIS. Contemporary, well written, and student-focused, this text provides the essentials of information systems that every business student needs to know. It has a variety of uni…
Looking at how the Internet was used around a recent media event, the author demonstrates the net to be both a site for cultural formations and a cultural artefact which is shaped by people's understandings and expectations. She considers the shape of the new ethnography required by the Internet, guiding readers through its application in multiple settings." "Cutting through the exaggerated and…
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airb…
Buku ini memberikan catatan tentang sejarah singkat bagaimana komoditas kopi sampai di Bali, perkembangan komoditas, proses pengolahan, profil sensori hingga bagaimana orang-orang menikmati Kopi Arabika Kintamani Bali. Buku ini dibuat dengan bahasa dan tampilan yang sesederhana mungkin dengan menambahkan ilustasi gambar yang menarik, sehingga mempermudah proses pemahaman. Gambar-gambar yang dit…
This is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging eco…
Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success. This text covers ERP systems, implementation of these systems, issues involving employees and organizational change, as well as ERP extensions such as Supply Chain Management and Customer Resource Management. This book would be helpful for p…
When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.