Human Resource Management in Public Service: Paradoxes, Processes, and Problems offers managers and aspiring managers thorough and provocative coverage of the complex issues of human resource management in the public sector, from both employee and managerial viewpoints....this Fifth Edition covers all of the stages of the employment process, including recruitment, selection, training, legal rig…
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while …
Current and future quality managers and decision makers gain the knowledge and skills they need to achieve organizational excellence. With a focus on continually developing the quality of people, processes, products, and the work environment, it covers all pertinent quality-related topics, including: an overview of quality, quality and global competitiveness, strategic alliances, establishing a…
Pada era reformasi, terjadi perubahan yang radikal dalam sistem ketatanegaraan Indonesia, yang ditandai dengan amandemen pada konstitusi negara Republik Indonesia, UUD 1945. Salah satu perubahan yang cukup signifikan adalah perubahan pada fungsi dan kedudukan masing-masing lembaga negara serta munculnya berbagai lembaga negara baru. Dalam buku ini Prof. Dr. Jimly Asshiddiqie, S.H., sebagai paka…
For courses in Introductory Business Statistics. Real data. Real decisions. Real business. Statistics for Business and Economics by McClave, Benson,and Sincich introduces statistics in the context of contemporarybusiness. Inference is emphasized, with extensive coverageof data collection and analysis as needed to evaluate the reported results ofstatistical studies and make good decisions. The a…
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
The Second Edition of Content Analysis is a sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to …
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing, and managing social media. …