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Social media marketing
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
- Edition
- -
- ISBN/ISSN
- 9781292023533
- Collation
- ii, 248 pages : illustrations (colour) ; 28 cm
- Series Title
- -
- Call Number
- 658.872 TUT s
Content analysis: an introduction to its methodology
The Second Edition of Content Analysis is a sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780761915447
- Collation
- xxiii, 413 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 401.4 KRI c
Consumer behavior: building marketing strategy
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with …
- Edition
- 14th.ed
- ISBN/ISSN
- 9781260100044
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.834 2 MOT c
Broadcast news in the digital age: a guide to reporting, producing and anchor…
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing, and managing social media. …
- Edition
- -
- ISBN/ISSN
- 9780367683405
- Collation
- pages cm
- Series Title
- -
- Call Number
- 070 195 SID b
The network security test lab: a step-by-step guide
This book sets you up for success defending your company's network against a full complement of today's most-damaging malware, viruses, and other attack technologies. Written to be a practitioner's tool, it will show you how to dissect network packets and gives you reliable strategies for defending against a variety of threats--including network attacks, crimeware, malware, and the most-prevale…
- Edition
- -
- ISBN/ISSN
- 9781118987056
- Collation
- xxiv, 455 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 005.8 GRE n
Data journalism and the regeneration of news
Data Journalism and the Regeneration of News traces the emergence of data journalism through a scholarly lens. It reveals the growth of data journalism as a subspecialty, cultivated and sustained by an increasing number of professional identities, tools and technologies, educational opportunities and new forms of collaboration and computational thinking. The authors base their analysis on fi…
- Edition
- -
- ISBN/ISSN
- 9781315163895
- Collation
- 1 online resource
- Series Title
- Disruptions : studies in digital journalism
- Call Number
- 070.402 85 HER d
Principles of fermentation technology
The successful structure of the previous edition of Principles of Fermentation Technology has been retained in this third edition, which covers the key component parts of a fermentation process including growth kinetics, strain isolation and improvement, inocula development, fermentation media, fermenter design and operation, product recovery, and the environmental impact of processes. This acc…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780080999531
- Collation
- xix, 803 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 664.024 STA p
Food, fermentation and micro-organisms
Covers all major uses of fermentation in the global food and beverage industries. -Contains practical information on the processing of fermented food and beverage products. -Author is an internationally renowned authority on the subject. -Second edition chapters significantly updated and expanded, particularly those on non-beverage products. Market description Food scientists, technologists and…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781119557418
- Collation
- -
- Series Title
- -
- Call Number
- 664.024 BAM f
Managerial decision modeling with spreadsheets
Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel.
- Edition
- 3rd ed
- ISBN/ISSN
- 9781292024196
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- [TIN-LIB-193]
Quantitative chemical analysis
The 10th edition of Quantitative Chemical Analysis continues to set the standard for learning analytical chemistry with distinguished writing, the most up-to-date content, and now the acclaimed Achieve program, supporting exceptional problem solving practice. New author Charles Lucy joins Dan Harris, infusing additional subject expertise and classroom experience into the 10th edition. Macmil…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781319164300
- Collation
- pages cm
- Series Title
- -
- Call Number
- 543.1 HAR q
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