This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced technique…
The field of sensory science has grown exponentially since the publication of the first edition of Sensory Evaluation of Food. Fifteen years ago, the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics). Knowledge of the intricate cellular processes in chemoreception, as well as their genet…
Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools th…
The revised twelfth edition of Video Production: Disciplines and Techniques introduces readers to the operations underlying video production. It provides thorough coverage of the theory and techniques readers need to know, balancing complexity with practical how-to information about detailed subjects in a concise, conversational style. The book has been updated to incorporate recent changes in …
From envisioning the organizationalВ structure to creating the marketing plan that powers growthВ to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with theВ initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business planвЂ�…
Presents readers with a user-friendly, non-technical introduction to statistics and the principles of plant and crop experimentation. Avoiding mathematical jargon, it explains how to plan and design an experiment, analyse results, interpret computer output and present findings. Using specific crop and plant case studies, this guide presents: * The reasoning behind each statistical method is ex…
Design and Analysis of Experiments provides a rigorous introduction to product and process design improvement through quality and performance optimization. Clear demonstration of widely practiced techniques and procedures allows readers to master fundamental concepts, develop design and analysis skills, and use experimental models and results in real-world applications. Detailed coverage of fac…
This new edition undergraduate introductory textbook follows the motto of the previous versions: "Solid information, easy-to-read, easy to understand, easy to apply." The aim remains the same: "Human engineering" workplaces, tools, machinery, computers, lighting, shiftwork, work demands, the environment, officers, vehicles, the home – and everything else that we can design to fit the human. T…