Choosing a research method can be bewildering. How can you be sure which methodology is appropriate, or whether your chosen combination of methods is consistent with the theoretical perspective you want to take? This book links methodology and theory with great clarity and precision, showing students and researchers how to navigate the maze of conflicting terminology. The major epistemological …
David Bohm is widely recognized for his significant contributions to the discussion on the relationship between art and science. In On Creativity, a collection of essays previously unpublished or difficult to obtain, Bohm explores the question and nature of creativity. A significant portion of this collection draws overtly from Bohm's perceptions as a practicing scientist--his notions of how l…
Covering the latest legal updates and rulings, the second edition ofDigital Media Lawpresents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal …
Specific examples of business successes and failures serve to illustrate the essential practices of effective administration
Moving beyond a narrow definition of economics, this pioneering book advances our knowledge of global political economy and how we might critically respond to it.V. Spike Peterson clearly shows how two key features of the global economy increasingly determine everyday lives worldwide. The first is explosive growth in financial markets that shape business decision-making and public policy-making…
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well …
Analisis kebijakan publik adalah suatu disiplin ilmu sosial terapan yang memanfaatkan berbagai metode dan teknik untuk menghasilkan informasi yang relevan dengan kebijakan. Analisis seperti ini sangat diperlukan dalam praktik pengambilan keputusan di sektor publik, dan karenanya dibutuhkan oleh para politisi, konsultan, dan pengambil keputusan di pemerintahan. Buku ini merupakan teks pengantar…
Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Statics, 8th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, th…