This book addresses the reliability, risk, and safety issues of real industrial systems with application of the latest reliability and risk-based modeling. Related topics such as maintenance decision-making and risk and safety modeling are also addressed with the implementation of decision-making techniques. The book provides real-life studies on industrial operations along with solutions. It d…
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…
his book aims to introduce the knowledge, tests, and designs of materials in civil engineering. The scope of this book includes the fundamental mechanical and physical properties of materials; properties, tests, and gradation designs of aggregates; production, composition, hydration, properties, and tests of lime and cement; composition, tests, and design of cement concrete; mechanisms, propert…
Using insights from critical geopolitics and cultural history, this book focuses on how the academic discipline of geopolitics was created, negotiated, and contested by a wide variety of intellectuals, practitioners, and academics. Many geopoliticians wish to begin by requiring that geopolitics take responsibility for its misuse in the past. Many also agree that this science must reconceptualiz…
This book is a generational stocktaking over the contemporary state of political science research on the Middle East and North Africa. It presents the major theoretical developments that have unfolded since the Arab uprisings in 2011-12, while highlighting the critical knowledge and fruitful literatures that regional experts have contributed back to mainstream political science. It features nea…
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commi…
Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directi…
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Net…
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …