The fats of life: essential fatty acids in health and disease

Edition

-

ISBN/ISSN

9780813546773

Collation

xvi, 277 p. : ill. ; 25 cm.

Series Title

-

Call Number

[ITP-LIB-26]

Social psychology and human nature

Edition

2nd ed.

ISBN/ISSN

9780495601333

Collation

1 v. (various pagings) : ill. ; 29 cm.

Series Title

-

Call Number

[POL-LIB-160]

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…