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Industrial environmental management: engineering, science, and policy
This book explains why industrial environmental management is important to human environmental interactions and describes what the physical, economic, social, and technological constraints to achieving the goal of a sustainable environment are. It emphasizes recent progress in life-cycle sustainable design, applying green engineering principles and the concept of Zero Effect Zero Defect to mini…
- Edition
- -
- ISBN/ISSN
- 9781119591580
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4083 DAS i
Digital strategies for powerful corporate communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
- Edition
- -
- ISBN/ISSN
- 9780071606028
- Collation
- xi, 288 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-84]
Statistics for managers using Microsoft Excel 9th.ed
Statistics for Managers Using Microsoft Excel features a more concise style for understanding statistical concept
- Edition
- 9th ed.
- ISBN/ISSN
- 9780135969854
- Collation
- xxvii, 796 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- 519.50285 LEV s
Corporate communication: a guide to theory and practice 6th.ed
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
- Edition
- 6th ed
- ISBN/ISSN
- 9781526491978
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 COR c
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 ARG c
Managing customer relationships : a strategic framework
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
- Edition
- -
- ISBN/ISSN
- 9780471485902
- Collation
- xi, 516 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- [TIN-LIB-81]
Global Supply Chain and Operations Management: A Decision-Oriented Introducti…
The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It focuses on operational roles within networks and presents the quantitative and organizational methods needed to plan and control the material, information, and financial flows in supply chains. Each chapter begins with…
- Edition
- 3rd.ed
- ISBN/ISSN
- 9783319943138
- Collation
- 1 online resource (XXVI, 578 pages 258 illustratio
- Series Title
- -
- Call Number
- 658.5 IVA g
Aaker on branding: 20 principles that drive success
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are a…
- Edition
- -
- ISBN/ISSN
- 9781614488323
- Collation
- 1 online resource (204 pages) : illustrations
- Series Title
- -
- Call Number
- 658.8 AAK a
Principles of management
Almost every text/course is organized around the four functions of management: planning, leading, organizing, and controlling (PLOC). Tis book aims to show how the four functions interact.
- Edition
- -
- ISBN/ISSN
- 9780073530123
- Collation
- xv, 511 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658 HIL p
Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …
- Edition
- 14th ed
- ISBN/ISSN
- 9780137865093
- Collation
- xxi, 521 pages : illustrations (some color) ; 29 c
- Series Title
- -
- Call Number
- 658.8342 SOL c
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