Aaker on branding: 20 principles that drive success

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are a…

Positioning: the battle for your mind

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective c…

Strategic alliance management

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competenc…

Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …

Storytelling with data: a data visualization guide for business professionals

Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations

Management Skills for Everyday Life: The Practical Coach

This text is engaging and practical, yet research-based style is designed to help students achieve the success they desire. Specifically, the ideas, tools, and techniques help students enhance their effectiveness, career potential, and general well-being

Managerial decision modeling: business analytics with spreadsheets

Edition

4th.ed

ISBN/ISSN

9781501506215

Collation

1 online resource (xxiv, 804) : color illustration

Series Title

-

Call Number

658.40352 BAL m

Operations and supply chain management

Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular Operations and Supply Chain Management. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations usi…

Supply chain logistics management

Table of Contents1) 21st Century Supply Chains2) Supply Chain Information Technology3) Logistics4) Customer Accommodation5) Integrated Operations Planning6) Procurement and Manufacturing7) Inventory8) Transportation9) Warehousing, Materials Handling and Packaging10) Global Supply Chain11) Network Design12) Relationship Management13) Performance Management14) Supply Chain Trends

Designing for growth: a design thinking tool kit for managers

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…