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Dictionary of advertising and marketing concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultura…
- Edition
- -
- ISBN/ISSN
- 9781611329872
- Collation
- 141 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- -
Membrane processes for water reuse
This is a comprehensive, consolidated source of low-pressure and diffusive membrane information providing innovative, cost-effective, and proven solutions to water and wastewater reuse challenges in today’s green environment.
- Edition
- -
- ISBN/ISSN
- 9780071748964
- Collation
- 1 online resource (xvii, 441 pages)
- Series Title
- -
- Call Number
- 628.164 WAC m
Unit operations and processes in environmental engineering
The second edition of this best-selling book provides thorough, updated coverage of unit operations in water/wastewater treatment. Chapter 1 through 5 now provide a strong background in chemical and biological concepts, reactor fundamentals, and other key process. Subsequent chapters present a practical approach to the design of water and wastewater treatment plants, carefully explaining new te…
- Edition
- 2nd ed.
- ISBN/ISSN
- 0534948847
- Collation
- xvi, 798 p. : ill. ; 25 cm.
- Series Title
- PWS series in engineering
- Call Number
- 628.1 REY u
Air pollution control engineering
Air pollution control can be approached from a number of different engineering disciplines environmental, chemical, civil, and mechanical. To that end, Noel de Nevers has written an engaging overview of the subject. While based on the fundamentals of chemical engineering, the treatment is accessible to readers with only one year of college chemistry. In addition to discussion of individual air …
- Edition
- 2nd ed.
- ISBN/ISSN
- 0070393672
- Collation
- xxii, 586 p. : ill. ; 28 cm.
- Series Title
- McGraw-Hill series in water resources and environmental engineering
- Call Number
- 628.53 DEN a
Integrated solid waste management: a life cycle inventory
The first edition described the concept of Integrated Waste Management (IWM), and the use of Life Cycle Inventory (LCI) to provide a way to assess the environmental and economic performance of solid waste systems. Actual examples of IWM systems and published accounts of LCI models for solid waste are now appearing in the literature. To draw out the lessons learned from these experiences a signi…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780632058891
- Collation
- xxvii, 513 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in
- Series Title
- -
- Call Number
- 363.7285 MCD i
Judgment in managerial decision making
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, Managerial Decision Making 8th Edition gives students the opportunity to understand…
- Edition
- 8th ed.
- ISBN/ISSN
- 9781118065709
- Collation
- vii, 277 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.403
Decision analysis for management judgment
Decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This title offers coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them.
- Edition
- 5th.ed
- ISBN/ISSN
- 9781118740736
- Collation
- xi, 484 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.403 GOD d
Educational research: quantitative, qualitative, and mixed approaches
Educational Research: Quantitative, Qualitative, and Mixed Approaches by R. Burke Johnson and Larry Christensen offers a comprehensive, easily digestible introduction to research methods for undergraduate and graduate students. Readers will develop an understanding of the multiple research methods and strategies used in education and related fields, including how to read and critically evaluate…
- Edition
- 7th.ed
- ISBN/ISSN
- 9781544337838
- Collation
- xxxi, 672 pages ; 26 cm
- Series Title
- -
- Call Number
- 370.72 JOH e
Computer security: principles and practice
The objective of this book is to provide an up-to-date survey of developments in computer security. Central problems that confront security designers and security administrators include defining the threats to computer and network systems, evaluating the relative risks of these threats, and developing cost-effective and user friendly countermeasures
- Edition
- 4th.ed
- ISBN/ISSN
- 9780134794105
- Collation
- xxii, 778 pages ; 24 cm
- Series Title
- -
- Call Number
- 005.8 STA c
The new public management : improving research and policy dialogue
How policymakers should guide, manage, and oversee public bureaucracies is a question that lies at the heart of contemporary debates about government and public administration. In their search for better systems of public management, reformers have looked in particular at the United Kingdom, Australia, and New Zealand
- Edition
- -
- ISBN/ISSN
- 9781283277006
- Collation
- 1 online resource (xx, 218 pages) : illustrations
- Series Title
- -
- Call Number
- 351 BAR n
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