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Advertising and promotion : an integrated marketing communications perspective
THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are…
- Edition
- 12th.ed
- ISBN/ISSN
- 9781260570991
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 BEL a
CISA Review Manual, 2019
he purpose of this manual is to provide Certified Information Systems Auditor (CISA) candidates with the technical information and reference material to assist in preparation for the Certified Information Systems Auditor exam.
- Edition
- 27th.Ed
- ISBN/ISSN
- 9781604207675
- Collation
- -
- Series Title
- -
- Call Number
- 657.450 285 INF c
Developing Management Skills
For undergraduate and graduate principles of management and management skills courses Skills development for tomorrow's managers Whetten's Developing Management Skills has become the standard text in learning hands-on management. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own live…
- Edition
- -
- ISBN/ISSN
- 9781292726038
- Collation
- 1 online resource (553 p.)
- Series Title
- -
- Call Number
- -
Practicing positive leadership : tools and techniques that create extraordina…
The first practical guide to the new field of positive leadership, which helps leaders in all types of organizations reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and positively deviant performance
- Edition
- -
- ISBN/ISSN
- 9781609949730
- Collation
- -
- Series Title
- -
- Call Number
- 658.4092 CAM p
Business communication today
Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…
- Edition
- 15th.ed
- ISBN/ISSN
- 9781292353142
- Collation
- 704 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.45 BOO b
Designing for growth: a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…
- Edition
- -
- ISBN/ISSN
- 9780231158381
- Collation
- xiii, 227 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4063 LIE d
Filmmaking for change: making films that transform the world
Storytelling through entertainment is one of the most powerful forms of mass communication--informing, enlightening, and inspiring audiences to get involved. Filmmaking for Change shows artists how to produce movies that matter--from story ideas to production, film festivals to distribution.
- Edition
- 2nd.ed
- ISBN/ISSN
- 9781615932771
- Collation
- ix, 243 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 070.18 FIT f
Marketing management : an Asian perspective
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the go…
- Edition
- 17th.ed
- ISBN/ISSN
- 9781292089584
- Collation
- 45 pages : illustrations (some colors) ; 28 cm
- Series Title
- -
- Call Number
- -
Documentary storytelling: creative nonfiction on screen
Drawing on the narrative tools of the creative writer, the unique strengths of a visual and aural media, and the power of real-world content truthfully presented, Documentary Storytelling offers advice for producers, directors, editors, and cinematographers seeking to make ethical and effective nonfiction films, and for those who use these films to educate, inform, and inspire. Special intervie…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780240812410
- Collation
- xvii, 368 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- -
Directing the documentary
Directing the Documentary is the definitive book on the documentary form, that will allow you to master the craft of documentary filmmaking. Focusing on the hands-on work needed to make your concept a reality. It covers the documentary filmmaking process from top to bottom, providing in-depth lessons on every aspect of preproduction, production, and postproduction. The book includes dozens of p…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780367235529
- Collation
- xxxix, 554 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- -
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