Communication as culture: essays on media and society

In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…

Public relations : strategies and tactics

Edition

-

ISBN/ISSN

9781292056586

Collation

624 pages : color illustrations ; 26 cm

Series Title

-

Call Number

659.2 WIL p

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

Public communication as ideal and practice : definitions of the common good i…

Public communication's normative task is to support the legitimacy of collective decisions. Theoretically, two challenges in particular have proved persistent: (1) defining the purpose of public communication under conditions of pluralism, and (2) defining the composition of the public sphere as communication becomes increasingly transnational. It is argued that shared definitions of these, amo…

Corporate public affairs: interacting with interest groups, media, and govern…

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Sage handbook of international corporate and public affairs

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on em…

The case writing workbook: a guide for faculty and students

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides eleven standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and trainin…

Energize your workplace: how to create and sustain high-quality connections a…

Through compelling and illustrative stories, Energize Your Workplace offers managers, executives, and human resource professionals the resources they need to build high-quality connections in the workplace

Primal leadership: unleashing the power of emotional intelligence

This is the book that established "emotional intelligence" in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. Its influence has also reached well beyond the business world: the book and its ideas are now used routinely in universities, bus…

Marketing management : an Asian perspective

Edition

7th.ed

ISBN/ISSN

9780133856460

Collation

xxii, 692 pages,118 variously numbered pages : col

Series Title

-

Call Number

658.8 KOT m