Cognitive Semantics and Scientific Knowledge : Case studies in the cognitiv…

Edition

-

ISBN/ISSN

1566–7774

Collation

-

Series Title

-

Call Number

[KOM-LIB-48]

ADVERTISING MEDIA PLANNING

Edition

7th Ed

ISBN/ISSN

978-0-07-173890-3

Collation

-

Series Title

-

Call Number

[KOM-LIB-40]

Measuring Innovation A New Perspective

Edition

-

ISBN/ISSN

978-92-64-05947-4

Collation

-

Series Title

-

Call Number

[KOM-LIB-38]

Innovating to Learn, Learning to Innovate

Edition

-

ISBN/ISSN

978-92-64-04797-6

Collation

-

Series Title

-

Call Number

[KOM-LIB-37]

Basics Advertising 02: Art Direction

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocatio…

Primer of public relations research

Edition

2nd.ed

ISBN/ISSN

9781593855956

Collation

-

Series Title

-

Call Number

[KOM-LIB-23]

Women and the State in Modern Indonesia

Edition

-

ISBN/ISSN

9780511264740

Collation

x, 257 p.

Series Title

-

Call Number

[KOM-LIB-19]

Gender, Islam and Democracy in Indonesia

Edition

-

ISBN/ISSN

9780203891759

Collation

-

Series Title

-

Call Number

[KOM-LIB-08]

Marketing communications :interactivity, communities, and content

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is…

A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.