Entrepreneurship : Successfully Launching New Ventures 6th. Ed

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly …

Internal auditing handbook

The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edi…

Making social worlds: a communication perspective

How one acts during "critical moments" can change the world. The tools and concepts of CMM - Coordinated Management of Meaning - show us how to discern and to act wisely during the moments that shape our future. This text presents the most accessible introduction to CMM, one of the groundbreaking theories of speech communication." "In an age in which what happens anywhere affects us everywhere,…

The new strategic brand management: advanced insights and strategic thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…

Introduction to environmental engineering

Edition

6th.ed.

ISBN/ISSN

9781260587487

Collation

1055 pages : illustrations ; 23 cm.

Series Title

-

Call Number

628 DAV i

E-merging media: communication and the media economy of the future

After the ECC-Book on ""E-conomy"" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics

Crisis, issues and reputation management

Edition

-

ISBN/ISSN

9780749469924

Collation

xvi, 262 pages ; 23 cm

Series Title

-

Call Number

659.2 GRI c

Strategic brand management

Edition

2nd ed

ISBN/ISSN

9781936572298

Collation

viii, 207 pages : illustrations (some color) ; 24

Series Title

-

Call Number

658.5 CHE s

Cyber ethics 4.0: serving humanity with values

Christoph Stückelberger / Pavan Duggal (eds.).

Mediating the message in the 21st century: a media sociology perspective

This book offers a theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet